Privacy Policy

Last updated: February 2026

Who we are

This Site is operated by Eigemy Ltd, trading as Futuratty, a company registered in England and Wales. For questions about this privacy policy, contact us at privacy@futuratty.com.

What data we collect

When you interact with our Site, we may collect:

  • Information you provide directly: name, email address, company name, role, industry, and any messages you submit through our contact forms
  • Technical data collected automatically: IP address, approximate location (city/country), browser type, operating system, screen resolution, language preference, timezone, referring URL, and pages visited
  • Marketing attribution data: UTM parameters, campaign identifiers, and referral sources

How we use your data

We use the data we collect to:

  • Respond to your enquiries and provide intelligence services
  • Qualify and understand the needs of potential clients
  • Send you intelligence briefings and updates you have requested
  • Improve our Site and services
  • Comply with legal obligations

Legal basis for processing

Under UK GDPR, we process your personal data on the basis of: (a) your consent where you have provided it, (b) our legitimate interests in operating and improving our business, and (c) compliance with legal obligations.

Data sharing

We do not sell your personal data. We may share data with trusted service providers who assist us in operating our Site and delivering our services (e.g., email delivery services, hosting providers). These providers are contractually obligated to protect your data and use it only for the purposes we specify.

Data retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact and lead data is typically retained for 3 years from your last interaction with us.

Your rights

Under UK GDPR, you have the right to: access your personal data, rectify inaccurate data, request erasure, restrict processing, object to processing, and data portability. To exercise any of these rights, contact us at privacy@futuratty.com.

Cookies

This Site uses minimal cookies necessary for functionality. We do not use advertising cookies or third-party tracking pixels. If we introduce analytics in the future, we will use privacy-respecting tools (e.g., Plausible, Fathom) that do not track individual users or use cookies.

Contact

For any questions about this privacy policy or to exercise your data rights, contact us at privacy@futuratty.com.